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Marketing : analiza, planowanie, wdrażanie i kontrola / Philip Kotler. - Wydanie 7. - Warszawa : Felberg SJA, copyright 1999. - XXX, 743, [1] strona : ilustracje ; 26 cm.
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There are copies available to loan: sygn. 33 (1 egz.)
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Tytuł oryginału: Marketing management : analysis, planning, implementation and control, 1994
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Indeksy.
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Tekst tłumaczony z angielskiego.
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